7 Best Optin Forms for WordPress

  • By Darrel Wilson
  • Last Updated: November 22, 2019

By now, you probably know that money is in the list, however, building an email list can be challenging if you don't have the right tools for the job. Luckily, finding the right tool to help you build your email list is not difficult thanks to a plethora of optin form plugins available for WordPress.

In today's post, we've rounded up the 7 best optin form plugins and we'll take a look at their features as well as their individual pros and cons.

7 Best Optin Form Plugins For WordPress

This list includes both free and paid plugins which come with features such as detailed triggers and A/B testing as well as different optin types and various customization options.

1. Bloom

Bloom Optin Form Plugin For WordPress

The first optin form plugin, Bloom, on our list comes from Elegant Themes. This premium plugin offers a number of features that can help you grow your list. You can choose from a variety of form styles and display modes which include pop up, fly-in, widget area optin forms, below the content forms, and more. Other key features include:

  • More than 100 premade form designs
  • Various form triggers such as time delay, after scroll, after commenting, and more
  • Integration with 16 major email marketing providers
  • Ability to display different forms on certain pages or posts
  • Built-in analytics dashboard to see which forms perform best
  • And more

Pros of using Bloom for your list building efforts include:

  • High level of customization
  • Ease of use
  • Integrates with WooCommerce so you can target visitors who made a purchase

On the downside, Bloom is not available as a standalone plugin which means you can only get it as a part of your Elegant Themes membership.

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2. OptinMonster

OptinMonster Optin Form Plugin For WordPress

OptinMonster is a well-known plugin in the list building arena and for a good reason. This is another premium plugin that made its claim to fame thanks to their exit-intent technology and monster links. The exit-intent technology displays a popup form right when the user is about to leave your site, thereby increasing the chances of them sticking around and signing up for your list. Monster Links, on the other hand, allow you to turn any link on your site into a popup form that shows up only after someone clicks on it.

Other key features include:

  • Drag and drop form builder
  • Yes/no forms
  • Several campaign types including popup, welcome mat, slide-in, and countdown timer
  • A/B testing and analytics dashboard
  • Precision-based targeting such as geo-targeting, on-page targeting, cookie retargeting, and more
  • Integration with email marketing platforms as well as other marketing tools such as Salesforce, Facebook, and others

When it comes to OptinMonster pros, the plugin is truly feature-rich and offers very granular control over how your forms look, when they display, and how they display.

The only con about OptinMonster is that exit-intent technology and MonsterLinks are available on higher-priced plans which are more expensive than some other plugins on this list.

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3. MailChimp for WordPress

MailChimp for WordPress Optin Form Plugin For WordPress

If you're just getting started and want a simple, no-frills solution, then MailChimp for WordPress is a great plugin to start with. This plugin is available for free from the official repository and allows you to connect your optin form with your MailChimp account as well as design attractive sign-up forms.

The plugin offers the following features:

  • User-friendly and mobile-optimized optin forms
  • Seamless integration with popular plugins which include default comment and registration forms, Contact Form 7, WooCommerce, Gravity Forms, and others,
  • A plethora of additional plugins such as announcement bar, Captcha, MailChimp User Sync, and more.

Pros include:

  • Extensive documentation
  • Ease of use
  • Developer-friendly

On the con side, the plugin integrates only with MailChimp so if you're using a different provider this plugin is not for you.

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4. MailOptin

MailOptin Optin Form Plugin For WordPress

The MailOptin Plugin is another freely available plugin which can be downloaded from the official repository. The plugin allows you to display targeted messages and calls to action by using popups, before or after post subscription forms, and sidebar or widget optin forms as well as send automated or event-triggered newsletters such as automatic new post notification. Key features include:

  • Drag and drop form builder
  • GDPR-compliant forms
  • Integration with all major email marketing providers such as MailChimp, AWeber, Campaign Monitor, Mailerlite, and others
  • Integration with Elementor Page Builder plugin

If you need more features such as increased email automation possibilities, A/B testing, as well as additional form types, you have the option to upgrade to a paid version of the plugin which offers more features.

MailOptin pros include:

  • Ease of use
  • A decent free alternative to premium plugins such as OptinMonster or Bloom
  • Compatibility with popular WordPress page builder plugins

The downside of MailOptin pro is that some of the basic features such as different form types are locked in a premium version of the plugin.

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5. Popup Maker

Popup Maker Optin Form Plugin For WordPress

Love them or hate them, pop-ups are effective when it comes to list building and this plugin takes full advantage of that fact. With it, you can easily build popup optin forms for your site and have them display based on various conditions. Main features of this plugin include:

  • Various form types available such as slide outs, banner bars, video lightboxes, and more
  • Integration with the most popular form building plugins available: Ninja Forms, Gravity Forms, Contact Form 7, and others
  • Integration with every major email marketing provider
  • Mobile-responsive forms
  • Unique Popup Editor that allows you to add any content inside of your popups and control popup sizing, position, animation, and so much more.
  • Time-based and activity-based triggers

It's worth mentioning that Popup Maker also has a premium version which comes with more features such as exit-intent technology, unlimited forms, and more precise targeting options.

Popup Maker's pros include:

A decent selection of form types and display rules as well as the ability to customize how your forms look.

While this plugin makes exit intent technology available only on their paid plans it's worth mentioning that the price is more affordable than OptinMonster so this plugin is definitely worth considering.

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6. Optin Panda

OptinPanda Optin Form Plugin For WordPress

Optin Panda makes it easier to gain email subscribers without using popups. This plugin acts as a content locker which means visitors need to hand over their email address in order to access the content. This method works well when you want to share exclusive content or downloads.

The plugin offers the following features:

  • Single, double, and multiple optin confirmations
  • Integration with major email service providers
  • Built-in advanced analytics
  • Optimized to load fast and be mobile-responsive
  • Integrates with Visual Composer

Several advanced features are available on the premium version of the plugin such as two extra themes, custom fields, content blurring, and more.

The pros of this plugin are the fact that you don’t have to worry about annoying your visitors with popups and you can use this plugin not only for downloads but also blog posts or other types of content that you don't want everyone to access.

The downside of Optin Panda is that the plugin lacks more advanced customization options.

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7. Ninja Popups

Ninja Popups Optin Form Plugin For WordPress

The last plugin on our list comes from CodeCanyon. Ninja Popups is one of the highest rated plugins on CodeCanyon and it includes features such as:

  • Drag and drop form builder
  • Ad-blocker proof
  • Different options for positioning your popup form
  • More than 70 themes to choose from
  • Ability to create a social locker
  • Integration with WooCommerce and all major marketing providers
  • And more

This form offers a lot of bang for your buck and is one of the most affordable options when it comes to premium optin form plugins available. However, keep in mind that the support for this plugin is only included for six months which is the only downside to using this plugin.

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Final Thoughts

As you can see, there is no shortage of quality optin form plugins for WordPress. Use our list above to find the plugin that best suits your needs and start building your email list today.

2 thoughts on “7 Best Optin Forms for WordPress

  1. Great,
    Thanks a lot.
    I would like to integrate MailChimp with Contact Form 7 on my WordPress site.
    For example, to directly subscribe users with Contact form 7 forms
    Is there a way to do it without another plugin?

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