When it comes to online stores, social proof can go a long ways towards boosting your conversion rate. While product reviews are a great way to establish trust with potential customers, you can take social proof a step further by adding live sales notifications to your website.
There is no shortage of apps and plugins that offer this functionality but the problem with most of them is that they charge a premium fee. However, there is one WordPress plugin that gives you this functionality for free.
The plugin in question is Beeketing and in today's post, we'll take a look at how to add live sales notifications to your site with it, discuss the plugins pros and cons, and mention other features that make this plugin a must-have for online store owners.
Beeketing is a WooCommerce plugin that was built with the sole purpose of helping you automate your marketing. It includes more than 10 features that will help you optimize conversion rates, increase average order value, prevent cart abandonment, and boost online sales.
One of those features is the live sales pop or a notification that shows who recently bought a product on your website. Once someone lands on your site and starts browsing products, seeing those notifications can help convince them to make the purchase.
Let's take a look at how to enable those notifications on your site.
To begin setting up your live sales pop notifications, follow the steps below.
Login to your WordPress dashboard and navigate to Plugins > Add new. Search for Beeketing, click on the Install button and wait for the plugin to install.
Once the plugin has been installed, activate it.
After you have activated the plugin, you will see a notification prompting you to connect your store. Click on Let's Connect button and enter your email and your desired password. You will use this to log in to the Beeketing's website.
The next screen will automatically detect that your store is using WooCommerce so the only thing you will need is to enter your domain name. Then, click Add Shop button.
Your store will be then connected to the Beeketing platform.
The next step is to enable and customize the live sales pop. On the screen that loads after connecting your store scroll down and click on Get App button next to Sales Pop. The app will be installed and you will be taken to Beeketing's backend where you can watch a brief video that shows how Sales Pop works.
In their backend, you can see how your notifications are performing through detailed stats for today, yesterday, last 7 days, and last 30 days, as well as customize your sales pop, and add custom notifications.
To customize how sales pop looks on your website, click on Settings in Beekting's backend. You can choose between several layout options and tweak where on the screen the notification will pop up, how long it will stay visible, how much time should pass between two notifications and more.
When you're done tweaking the layout and display settings, click on Theme to configure how the notification will look. This allows you to tweak the notifications to match your site's branding. You can select a basic theme, a holiday theme or set your own colors.
The last step is to customize the text that appears on the notification. There are several variables to choose from so tweak them according to your preferences.
When you’re done, click on Save & Activate.
Another great feature that comes with Sales Pop is the ability to add custom notifications. This comes in handy if your store is brand new and you don't have a lot of sales coming in yet.
To add your own custom notifications, click on Notifications and then click Add Custom Notification.
You can manually select your locations which is useful if you're targeting a particular geographical region or let the locations be randomly selected. You can also choose which products should have notifications added to which comes in handy if you're trying to boost sales of one particular product.
You can also set the notifications to display only on certain pages. When you’re done, simply click Create now.
As mentioned earlier, Beeketing offers a few additional features that can help drive sales in your online store. Some of the apps are free while some are premium. Let's take a brief look at what else is offered through Beeketing.
This app allows you to offer both upsells and cross-sells to your visitors. The upsells have the option to be automated and you can display them once a visitor adds the product to their cart as well as during checkout as a last-step upsell. Boost Sales app pricing starts at $30/month.
The Checkout Boost app allows you to prevent cart abandonment by offering your visitors the ability to earn a discount for sharing your products. It also adds Countdown-timer and Exit-intent offers to your store. Pricing starts at $20/month.
When you install the Mailbot app from Beeketing, you will have the ability to send personalized follow-up emails based on customer behaviors automatically. This app's pricing starts at $29/month and allows you to not only prevent cart abandonment but also to increase sales with custom campaigns such as new arrivals, sale deals, and more.
Better Coupon Box is a free app and it allows you show custom coupon notifications such as welcome popup for first-time visitors, exit- intent popups, and more.
Personalized Recommendations allow you to recommend products to your buyers. Recommendations include store best-sellers, Recently viewed products, and more. You can also choose which pages recommendations will show on. If the app generates more revenue for your site, you will get billed 4% of extra sales this app generates for you. The app also comes with a free trial.
Thanks to Happy Email, you can start engaging your new customers immediately by sending an automatic, personal thank-you email. This app is free and allows you to instantly start nurturing your customers.
Adding a live chat to your site makes it possible to provide support to your customers or to answer any questions they might have. By integrating Facebook Messenger, you can also reach them on Facebook and increase customer satisfaction and boost sales. This app is free.
A countdown timer creates a sense of urgency which helps boost sales and increase your revenue. This app is free and offers sales countdown timer, social proof, and low-stock countdown bar.
Lastly, the Mobile Converter app helps you increase conversions on mobile devices by adding a sticky add-to-cart button and full-screen mobile gallery. This app is free.
Beeketing’s Sales Pop offers a lot of benefits for every store owner. The main benefits include:
When you pair Sales Pop with other tools in Beeketing's arsenal, you have the ability to create a powerful sales platform on your site that generates steady revenue for your store.
The only downside is that the cost of all the apps can quickly add together which can be costly if you're just starting out. But, you can still make use of the free apps and upgrade to premium apps as your revenue increases.
Live sales notifications are one of the best ways to show potential customers your store carries popular items, build trust, and boost your conversion rate. Use this tutorial to guide you through the process of setting up live sales pop notifications on your store and improve your bottom line. Happy selling!
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