How to Use the Bloom Plugin

  • By Darrel Wilson
  • Last Updated: November 21, 2019

When it comes to email optin plugins, there is no shortage of free and paid plugins. However, if you use Divi theme, then you should consider using their Bloom plugin to create email optin forms for your site.

In this post, I’ll show you what Bloom has to offer and share a video walkthrough that shows you how to setup the plugin on your website.

Bloom Plugin Features

Bloom offers a number of useful features that will help you grow your email list and convert more visitors into subscribers. You can choose from different optin types, trigger rules, and powerful customization options. Let’s take a look at some of those features below.

Optin Form Types

The Bloom plugin offers 6 different optin form types.

Popup Forms

Popup forms are one of the most popular optin form types so it’s no wonder that the Bloom plugin offers this type of optin. You can easily create automatic popup forms which can be triggered to display after a certain time, when visitors reach the bottom of your post or after they make a purchase on your site.

Automatic Opt-In Fly-Ins

Another popular type of optin form is the fly-in. The fly-in form is less intrusive than a popup as the form will slide in on the page. It can be triggered the same way a popup form is and it’s a great alternative if you don’t want to use popup forms.

Inline Forms

You can also easily insert forms in any of your posts and pages by using an inline form. You can insert the forms by using a shortcode that Bloom generates for you once you’re done setting up your form.

Below Content Opt-In Forms

The Bloom plugin makes it easy to automatically add an optin form below each post or page and allow your visitors to sign up when they are done reading your post.

Widget Area Opt-In Forms

Thanks to widget area optin forms, you can easily add an optin form to your sidebar or any widgetized area on your site.

Require Opt-In To Unlock Content

Lastly, you can use the Bloom plugin as a paywall, meaning your visitors need to subscribe to your list before they can read your content. This allows you to generate subscribers rather quickly.

Optin Form Templates and Design Options

The Bloom plugin offers 115 pre-made templates that you can use as a starting point for your optin form design. You can then customize each template by choosing different fonts and colors and uploading your own images. The plugin offers an unlimited number of colors for all the elements of your optin forms.

On top of that, the Bloom plugin allows you to choose different orientation for your optin form. You can place it on the side or below the text. You can also choose between several different image placement options such as left, right, above or below your opt-in's text content.

Another standout design feature that is available in the Bloom plugin is the ability to customize the borders and edges of your optin form. This is a great way to make your optin forms more unique and attractive. You can also define various edge styles that create a separation between your opt-in form fields and form content.

Integration With Email Marketing Platforms

Bloom integrates with all major email marketing platforms. You can easily connect your MailChimp, Aweber, ActiveCampaign, ConvertKit, and other email marketing platform accounts.

You can easily connect your email platform and the plugin will guide you through the setup process for each and every platform.

Display Triggers

The Bloom plugin offers a number of different display triggers that can help you convert more visitors into subscribers. Let’s go over those rules below.

Timed Delay

The timed delay allows you to specify a time period in seconds or minutes for when your popup or fly-in optin form should display. You decide how long a visitor should be on your site before they see your email optin form. This is less intrusive than pop-up forms that show up immediately when someone lands on a website and can therefore lead to a higher conversion rate.

Bottom of Post

If you enable this display rule, your optin forms will display once readers have reached the bottom of your post or page. This is the perfect opportunity to remind them to optin as they are still engaged with your content.

After Scrolling

If you aren’t sure what duration you should choose for a timed delay trigger, opt for this display trigger. With this trigger, you can set a specific percentage a visitors has to scroll down your website before seeing an email optin form.

After Commenting

Another great option for displaying your email optin forms is after a visitor or a reader leaves a comment on your post or a page. They are more likely to opt in while they are still engaged with your content.

After Purchasing

You can also choose to display your email optin forms after someone completes the purchase on your site. You can encourage them to subscribe to your email list by offering a special discount code.

After Inactivity

Lastly, you can choose to have your email optin forms shown after a user has been inactive on your website for a certain period of time. This is a great way to grab their attention with a fly-in or a pop up form.

Pros and Cons

Now that we’ve covered the main features the Bloom plugin has to offer, let’s talk about the pros and the cons of using Bloom.

When it comes to advantages of using Bloom plugin, the good news is that the plugin integrates with all major email marketing platforms and it offers a variety of different optin form types. It’s also easy to use and allows you to tweak the forms to match the look and feel of your website. In addition to that, the plugin makes it easy to control when and where your optin forms should display and you can also see how your forms are doing in terms of converting visitors into subscribers.

On the con side of things, the major disadvantage is that the plugin cannot be purchased as a standalone plugin. This means that you will have to buy the ElegantThemes membership to be able to use the plugin. If you have no plans on using other plugins or themes offered by ElegantThemes, this means Bloom will be one of the more expensive investments you’ll make.

However, when you take into consideration the amount of features you get with Bloom, it’s a great plugin to consider when it comes time to build your email list.

Video: Bloom Plugin Walkthrough

As promised, here’s a video walkthrough of how to use the Bloom plugin and how to set up different email optin form types with it.

Final Thoughts

Bloom is a beautiful and powerful email optin plugin that works well with any theme. It’s a great choice, especially if you’re already using Divi on your site as you don’t have to pay extra for the plugin. Use this article to help you decide if the Bloom plugin is the right choice for you and to setup your optin forms with Bloom.

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