Starting an online store is not only easy, it’s also a great way to make money. But, an online store doesn’t mean you have to sell only physical products. In fact, if the thought of having to come up with a physical product has been stopping you from launching an online store, I’ve got good news. You can create a digital download website and sell digital products like courses, workshops or templates.
In this post, I’ll show you how to create a digital download website with WordPress. We’ll use the Digital Download theme which can be downloaded for free and the free Easy Digital Downloads plugin. I’ll walk you through the theme and the plugin features and then show you how to use them to create your digital download website.
The Digital Download theme is a free theme designed to help you sell your digital products. The theme was created for the Easy Digital Downloads plugin and offers all the features you need to create a beautiful storefront for your digital products. Let’s take a look at the main theme features below.
The Digital Download theme is fully responsive which means it will look good no matter what device your visitors are using. Considering mobile device usage is on the rise, your digital downloads website has to be responsive so visitors on smartphones and tablets can easily purchase your products.
Setting up your digital download website from scratch can be time consuming. Luckily, the Digital Download theme comes with a one-click demo import feature which means you can setup your theme to look like the demo in a matter of minutes.
It’s worth mentioning that the Digital Download theme is fully GDPR-compliant so you can rest assured that your website will comply with the necessary legal requirements.
The Digital Download theme is widget-ready which means you can easily add various widgets to any page on your website without learning how to code. What’s more, the theme has several sections on the homepage that allow you to showcase your most popular products, display testimonials and reviews, and add a newsletter subscription box.
You can also add call to action on your homepage that links to your shop or your store policies or any other important page on your site.
The Digital Download theme can easily be customized with the built-in Live Customizer. You can adjust fonts, colors, and more as well as manipulate sections on the homepage and widgets on other pages.
This theme was built to help you rank better in search engines and to provide your visitors with the best possible user experience as it loads fast.
While the free version of the Digital Download theme has plenty of features to get you started, keep in mind that there is a premium version available. The premium version of the theme offers extra features such as the ability to use background patterns, multilingual features, predefined inner pages for downloads, testimonials, teams, social sharing, and more as well as integrations with premium extensions for Easy Digital Downloads.
The premium version of the theme can be purchased for $59 and includes 15-day money-back policy.
Aside from the theme which controls how your digital download website will look, you will need to download and install the Easy Digital Downloads plugin which will allow you to list your digital products and accept payments.
Easy Digital Downloads is a plugin that’s geared towards anyone interested in selling digital products online. The plugin can be downloaded for free from the official repository and is a great alternative to WooCommerce when it comes to digital products.
The plugin makes it easy to sell unlimited products, create discount codes, set file expiration links, and allow your customers to access their account page where they can download their products.
On top of that, you can get an in-depth overview of your sales metrics. The data reporting feature makes it easy to see total number of sales as well as filter reports by individual products.
When it comes to payment methods, Easy Digital Downloads accepts PayPal and Amazon Payments right out of the box. You can add additional payment gateways through free and paid extensions and include:
You can extend the basic functionality of the Easy Digital Downloads plugin with free and paid extensions. For example, you can allow users to gain access to all your digital products with a single purchase or sell monthly subscriptions.
There are also numerous extensions for accounting, such as the ability to track sales commissions, generate HTML invoices, and product your sales from fraudulent charges.
Other notable extensions include the ability to create software licenses to prevent unauthorized downloads, integration with major email marketing providers, front-end submissions so you can create a vendor marketplace, the ability to create an affiliate program for your products, recommended products display, content restrictions, and more.
Extensions can be purchased individually or you can get them by purchasing a premium version of Easy Digital Downloads. Pricing for individual extensions starts at $49 for a single site.
The premium version of Easy Digital Downloads has four pricing tiers:
Now that we’ve covered all the features that the Digital Download theme has to offer as well as the features in Easy Digital Downloads plugin, it’s time to create your digital download website. As promised, below you will find a video that walks you through the entire setup, from buying the domain name and hosting to setting up your theme and your digital products.
As you can see, you can easily start selling digital products online. Whether you want to sell themes and plugins or images and graphic design templates, Easy Digital Downloads plugin and the Digital Download theme make it easy to create a digital download website with WordPress.
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