Social media sites play an important role in our everyday lives. Not only do we use them to stay connected with our friends and family but we also use them to get the latest news and promote our own business, services, and products.
However, as popular as social media platforms like Facebook, Instagram, and others are; there is no denying it that the fate of your business depends on their algorithm. In other words, sometimes you products and services can and will go unseen because of a slight change in the feed algorithm.
Another problem with social media networks is that you will encounter not only your ideal clients but also clients that aren’t the best fit for your services or products as well as your competition.
But what if there was a better way?
Well, it turns out there is. You could create your own social network, build a community around your brand, and take control over what your fans and followers see.
All of this is possible thanks to a WordPress plugin PeepSo and in today’s post, I’ll share 8 reasons why you should consider building your own social network and then share more information about the plugin itself.
Creating a social networking site for your business has several benefits.
A social networking site makes it easy to get to know the person behind the brand. It allows your fans and followers to see more than just your logo and to understand why you do what you do.
A social networking site allows you to be personal and to establish a relationship with the members of your community. You can address their concerns, answer them directly, and otherwise in engage in a conversation with them that allows them to get to know you and trust you.
Considering more and more consumers want brands to get more personal, a social networking site is the perfect way to capitalize on that.
No matter how good or detailed privacy controls offered by social media platforms are; there is no denying it that when we share something on social media, we’re sharing it with all the users of that platform. You may want to share an important moment with your friends but that doesn’t mean you want their friends to witness it too.
A social networking site that you own will have better privacy not only for you but for your users as well. Social networking sites are usually geared towards specific interests so your users can freely connect and share with like-minded people. At the same time, they don’t have to worry about being judged by those that don’t share the same interests.
Another benefit of having a social networking site is that you get to decide which features are present on your platform. Want your users to be able to share videos and add GIFs? How about creating polls or private groups or communities? Or perhaps, you want to implement a community marketplace where your users can buy your products directly?
When you’re behind the wheel, you get to decide what’s possible. What’s more, you can also ask for feedback from your users and implement features they want to see to ensure they have a great user experience.
A social networking site is that it benefits both your users and you as the business and community owner. For starters, your community members will enjoy the fact they have a place where they can connect with like-minded people. They might even partner with other members of your community in a joint business venture or collaborate on a project.
You’ll benefit because this will position you as the expert and authority in your field which will make your community members more likely to buy from you, which brings me to my next point.
Hosting your own community allows you to put your products and services in front of your community members. Since there is no external algorithm to control who sees what, you have better chances of your posts and offers actually getting seen by potential clients.
Aside from sharing your offers more effectively, you can also pay attention to what your users are talking about, especially posts asking about recommendations or help with things that are relevant to your business. This gives you the perfect opportunity to share helpful advice, tips, and insight which is yet another way to build your trust, know, and like factor.
It’s worth mentioning that with a social networking site of your own, you never have to worry about paying for advertising in the hopes of your posts getting seen.
Your social network is a great way to get an insight into what your customers truly want and need. You can use this to create a copy bank of words and phrases you can use to describe your future services and products as well as a unique opportunity to get valuable insight into improving your existing offers.
In addition to the above, you can also use your social network to get ideas about helpful content and products that will appeal to your community.
It’s a well-known fact that Google loves websites that are updated on a daily basis. A social networking site is a great way to add new content frequently, especially if you incorporate blogging or forums into its features.
On top of that, once your users see the value in your social network, they will keep coming back to your site, not to mention they will be more inclined to invite their own network to join them which will bring you fresh community members and result in a consistent increase in website traffic.
Lastly, a social networking site is an excellent way to build loyalty. When you consistently show up on your platform and interact with the users, you appear more approachable and friendly. You’re showing them they can count on you and that goes a long way towards making them trust you and remain loyal no matter how many competitors you currently have or will have in the future.
Now that we’ve covered why you should consider creating a social networking site for your business, let’s take a look at everything the PeepSo plugin has to offer. Below, you’ll find my video review and I’ll explain all the features of the plugin as well as show you how I’ve set it up on my site.
Creating your own social network has many benefits for your brand and business. Use this tutorial to familiarize yourself with the PeepSo plugin and then create your own social network.
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