WPBakery Page Builder Review

  • By darrel wilson
  • Last Updated: December 15, 2019

WPBakery Page Builder is one of the most popular plugins CodeCanyon. It comes with a front end builder and a backend builder for WordPress. Yet, its one of the oldest page builders with many shortcomings. Its glitchy and very questionable as a good page builder.

Price Value

User Friendly




Overall Rating

3 / 5.0
Try WPBakery

Price: $ 64

WPBakery Page Builder Pros

  • Front End Page Builder
  • Back End Page Builder
  • Tons Of Addons
  • Good Amount of Elements To Use

WPBakery Page Builder Cons

  • Glitchy, Buggy Page Builder
  • Very Complicated To Use
  • Limited Features
  • Pricing is bad. 1 Builder per domain.
  • Cant find a good reason to use this page builder

WPBakery is one of the most popular page builder plugins on CodeCanyon. The plugin is included in almost every ThemeForest WordPress theme but is it really as great as it claims to be?

In this post, we’ll take a look at the ease of use of WPBakery and discuss its features as well as pros and cons.

Ease of Use – 2/5

As always, let’s start this review off by going through the installation process and using the plugin itself.


To begin, you’ll need to install the plugin first. Go to your WordPress website and navigate to Plugins > Add new > Upload. You’ll need to upload the zip folder of the plugin, install, and activate the plugin.

WPBakery Page Builder Post Installation

Once the plugin has been activated, go to WPBakery Page Builder > Licenses. Click Activate plugin. You’ll need to create an account on WPBakery’s site first and then you’ll need to go back to your site and click on Activate WPBakery Page Builder. The plugin will then automatically activate your license.

Activating WPBakery Page Builder

At this point, you can start using the plugin or you can check out different settings and configure them to your liking.

Using WPBakery Page Builder

WPBakery Page Builder plugin can be used on both posts and pages. It has a frontend and backend editor although the backend editor makes it impossible to see what your page actually looks like.

Once you load front editor, you can begin adding elements to it. You’ll need to add a row first and then add blocks like text, images, buttons, and more.

Row Settings WPBakery Page Builder

Each element can be edited in its own interface where you can adjust the content and the design options. You can save elements as templates to reuse them on other pages of your site.

Block Settings WPBakery Page Builder

One disadvantage of the WPBakery Page Builder plugin is that the settings can sometimes be confusing. For example, adding a row will make that row fit within the default theme page container. To make it appear full-width, there are a few more clicks required which is not the most intuitive way to handle it.

Another disadvantage of the plugin is that while it claims to be drag and drop, there is no easy way to create columns with a simple drag and drop. You need to adjust the row settings first instead of simply dragging elements like you can in other page builders.

Overall, the plugin is not too difficult to install and activate. Using it is more challenging, especially if you’re a beginner WordPress user as some features are not immediately visible nor is it obvious how to access them.

Features – 4/5

Now that we’ve covered the installation and general ease of use, let’s go over the main features of the plugin.


The plugin offers over 50 different elements that you can add to your site. This includes the usual text, image, and button blocks as well as icons, sections, video player, sliders, and more. The elements are grouped according to their functionality and you can also search for a particular element.

WPBakery Page Builder Elements


If the built-in elements aren’t enough for you, WPBakery has a number of different addons. This includes elements like pricing tables, shortcodes, parallax backgrounds, additional icons, and more. The downside to these addons is that you have to pay extra for them which can quickly add up.

WPBakery Page Builder Addons

It’s worth mentioning that if you want to use this plugin for an eCommerce website, you’ll need to purchase the WooCommerce addon separately if you want to create custom product page layouts.


WPBakery Page Builder offers a number of premade templates that you can use as a starting point. You can access the templates by clicking the icon at the top and browse through all the templates to find the one you like. You can search for a template name as well.

WPBakery Page Builder Templates

The templates look pretty generic and don’t really stand out. They include a mix of page templates and section templates. It’s worth noting that if you build a section from scratch, you can save it as a custom template.

The downside of the templates is that since there is no way to use a blank canvas, you’ll wind up with your theme’s header and footer which can sometimes look weird, depending on the theme you’re using.

Reliability – 2.5/5

WPBakery Page Builder Plugin boasts a 4,5-star rating on CodeCanyon and has over 380,000 sales. The plugin remains in the top-selling plugins on CodeCanyon consistently.

This plugin works with any theme so that’s a plus in the plugin’s favor as you don’t have to change your favorite theme to get it to work. Thanks to its API, you can extend the functionality and integrate it in your theme.

However, the plugin is also glitchy and buggy to use, not to mention it has a complicated interface that can make it difficult to use even for more experienced WordPress users.

For example, the page builder has a library of templates that you can download but once you download them, there is no indication as to where the templates actually are or how to add them to the page. You need to refresh the page to be able to see the templates within the template library popup.

The elements offered by WPBakery Page Builder are useful but they are nothing out of the ordinary which means that you can easily end up with a cookie-cutter website that doesn’t look all that different from another website using the same builder.

Support – 2/5

As far as support goes, WPBakery Page Builder has an extensive FAQ section as well as a detailed knowledge base with articles and tutorials on how to setup and use the plugin.

It’s worth mentioning that the support section can be a little hard to navigate and finding the right support article for your problem can be tricky. A search option would be useful here given the sheer number of tutorials in their official knowledge base.

Another thing to keep in mind is that support is not available if you received the plugin as part of your theme. If you run into any issues with WPBakery Page Builder plugin, you’ll need to contact the theme author for support.

Pricing – 3/5

WPBakery is available from CodeCanyon for $64. This includes the ability to use the plugin on one website and 6 months of support. You can extend the support to 12 months for an additional $22.13. Support includes:

  • All future updates
  • Availability of the author to answer questions
  • Get assistance with reported bugs and issues
  • Help with included 3rd party assets

Pricing is one of the main disadvantages of the WPBakery Page Builder plugin. You can only use it on one site which means that if you want to use it on other websites, you need to purchase a new license each time. At $64, this can get rather expensive, especially when compared with similar plugins that also offer more features and can be installed on multiple websites.

Final Thoughts – 2/5

WPBakery Page Builder is one of the oldest page builder plugins around. It’s sold on CodeCanyon and is one of the best-selling plugins on that marketplace. While the plugin has tons of addons, it’s also complicated to use and you can only use it on one website, per Envato’s policies.

Another downside of this plugin is that it has limited features. For example, it doesn’t have WooCommerce features built-in and there is no way to create custom headers and footers.

As such, WPBakery is not a plugin I’d recommend especially when you compare it to its competitors like Elementor, Brizy, and others which are easier to use and offer more features for the comparable price.

Try WPBakery

WPBakery Page Builder Alternative

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